The 'Reel' Deal
Can you believe it’s been 12 years since Charlie bit his brother's finger? Frankly, I can’t, but I think it’s common knowledge to business owners that television commercials have certainly worked historically better than a newspaper ad, for example, hence the heavy price tag on commercial spots vs. newspaper. So, it shouldn’t be difficult to translate that into the digital space. Whether you need convincing, or you need to convince your boss to invest, we are here to help you get the most bang for your buck. Whatever viral video strikes your fancy the most, they are here, but how do you leverage video marketing into new business for your company? Charlie wasn’t selling anything after all so who cares about video, right? If you don’t, perhaps some of these facts will make you a ‘Reel’ believer. As digital marketing evolves, we continue to see trends favoring video. Here are some quick and easy video marketing statistics that should urge you to invest in that video project, YouTube ad, or simply qualify your Snapchat habit. Our friends at Hubspot did a great job breaking it down. Video Marketing Volume Statistics 82% of Twitter users watch video content on TwitterYouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.More than 500 million hours of videos are watched on YouTube each day.More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.87% of online marketers use video content.72 Hours of video are uploaded to YouTube every 60 seconds. Looking for keywords to implement in your TrueView strategy? Try our Free Keyword Tool. One-third of online activity is spent watching video.85% of the US internet audience watches videos online.Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).Mobile Video Marketing Statistics Over half of video content is viewed on mobile.92 percent of mobile video viewers share videos with others.90% of Twitter video views happen on a mobile device.Periscope users have created more than 200 million broadcasts.10 million videos are watched on Snapchat per day. Video Marketing Engagement Statistics 51% of marketing professionals worldwide name video as the type of content with the best ROI.Marketers who use video grow revenue 49% faster than non-video users.Sixty-four percent of consumers make a purchase after watching branded social videos (via Tubular Insights). 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.Social video generates 12 times more shares than text and images combined.Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017.You can now use GIFs in Facebook ads! Video drives from SERPs get the most engagement.85% of Facebook videos are watched. Fun Video Marketing Facts Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.Internet video traffic made up 69% of global consumer Internet traffic in 2017.By 2019, internet video traffic will account for 80% of all consumer Internet traffic.The average user spends 88% more time on a website with video. st Text
Facebook Ad Effectiveness
Facebook is the most well-known social media platform in the world. It has a large consumer base with around 1 billion active users each day. This is a large reason why businesses, ordinary people, etc. create and share Facebook advertisements targeting potential consumers widely on the site. Many businesses use the advertising technology through the platform to share their unique products and/or services, but this leaves a question. How do we know that Facebook advertisements are truly effective? The ad manager area within Facebook contains many different areas that measure your success or failure of an advertisement. You can choose different data metrics like reach or growth to figure out important trends like how well your potential consumers are engaging with the content you posted or the degree to which your consumers are purchasing whatever you may be selling. Facebook’s technology lets you measure these items and more in real-time. If you are actively watching your content and metrics then you can make sure that they are delivering your message to the right people. The success of a campaign lies in the decisions you make. Sometimes it can be hard to know which options and strategies to select for your specific industry or audience segment. It may even be hard to know if you are doing all that you can for your ad and company. The choice to hire an expert can make your advertisements more effective in the long run. If you want more information on how to best reach your goals through strategic Facebook advertising contact us today!
Ways to Increase Lead Generation and Increase Conversions
What is Lead Generation? Lead Generation is key to every business,whether they have a digital presence or not. Without leads, businesses can inevitably fail. Leads are qualified potential customers or business opportunities. Depending on the business, whether it is B2C or B2B, there are different ways of approaching lead generation that will lead to increased conversions. Landing Page This might be the most important thing to consider when looking to increase leads. The landing page is the very first page people will visit and plays a role as a “first impression” of your business’s website. You want to make sure the messages you have displayed on your landing page are enough to entice the reader/lead. Consider looking at your bounce rate. The bounce rate can tell you if the message is effective enough to keep readers on your page. If the bounce rate is higher, see where you can improve the message with A/B testing and give it a couple of weeks. This strategy is important for both B2C and B2B but plays a more important role for B2C businesses. Call-to-Action (CTA) Connecting back to landing pages, you need eye-catching words or phrases that can draw more people to click through your website. Many businesses find call-to-action or CTA phrases like “find out more” or “call now” can draw people to click. With enough testing, these phrases have shown to generate leads and increase conversions. A study was conducted by a marketer named Sean Martin who wanted to measure how much a difference wording a link on a website can be. The issue with the first phrase (“Schedule a Demo Today”) was lack of convenience. Readers would be reluctant to click because it gives them the impression that it will be time-consuming. Martin then had it changed to “FREE 5-Min Demo Video” and saw a 738%conversion increase as a result (Martin, 2017). This happened because the readers felt incentivized to see a short video and knew it wouldn’t take up any of their time. A/B Testing! Last but certainly not least, A/B testing is incredibly important to determine your best strategy. We touched on A/B testing when covering landing pages but there is more to it than that. Many businesses need to understand that the key to a successful marketing campaign is continuously tweaking ads, phrases, fonts, etc. to best optimize the page for more clicks. The questions are always “how can we attract our audience to our page?” and “what will draw our visitors to convert?” The answer is never straight, but it takes trial and error to narrow down the best results. It’s ideal to establish a base, let it be for 1 – 3 weeks, check analytics, look at what pages need more views and where you need more conversions, and finally, optimize. To conclude, whether it is digital or not, every business requires leads to stay afloat. These leads will then turn into conversions, and that means success! But reaching that success requires weeks and often months of optimization to develop the right strategy. One of the best ways to approach this is separating the lead generation team from your sales team. Then there is us: by letting us take control of your website analysis and making sure we optimize it to its fullest potential, we make sure every CTA is creating leads and making sure those leads turn into conversions.Contact us here!
10 Reasons Why Your Business Should Use IGTV
There is a newer social media marketing tool that has become an emerging platform in the business realm... Instagram TV (also known as IGTV) launched in June of 2018. You may be surprised as there is potential for it to be one of the best ways to market your business. Below we've listed 10 reasons why you should consider adding IGTV to your social media marketing plan. 1. Instagram is right behind Facebook when it comes to the best platforms for posting video content. In 2018, Instagram reached users. This just goes to show how popular a platform it is. 2. Video viewing accounts for 80% of all consumer internet traffic. Around 92% of all mobile viewers share video content with their friends and about 90% of consumers say that videos are the most helpful when deciding on an investment (with 64% for a customer to buy after viewing a video). 3. IGTV allows for longer recorded videos than the regular Instagram App. Now, it’s possible to record anywhere from 10 minutes to an hour dependent on the account type. This is projected to grow as well. This allows the user to tell a story about the products and/or services such as the ability to post a series of videos, tutorials, commercials, host Q & A shows with customers, feature success stories from customers, and release exclusive content. 4. All the things aforementioned above can be done for free! 5. It’s easy to use. The process in which getting a channel for IGTV is very intuitive and takes just a few minutes to do. Anyone with an existing Instagram page can do this through a current Instagram account, or by downloading the free IGTV app. 6. IGTV offers full-screen vertical video recording. This makes it easy for users who want to record right off their mobile devices. This is a great feature and is only offered in this special format by Instagram TV 7. The videos are viewable on mobile devices. The consumers get an outstanding experience, offering the audience a precise picture quality. This is important because as of 2018, over half of all website traffic comes from people using their phones to access the internet. 8. Consumers prefer native videos versus linked videos from YouTube when visiting a site. The interaction rate for native videos is 109.67% higher than videos uploaded from YouTube. Customers desire to stay on the original page when they click on a link 9. All of the consumers that are already following an Instagram account will automatically be able to view and follow the videos on an IGTV account. This is a great way for improved and more in-depth interaction with current and future loyal followers and customers. 10. Instagram allows users to post their IGTV videos on their story page. So, not only can businesses market their videos through their IGTV account, they can double share it, ensuring that it’s not getting missed. Just like Instagram is evolving with the demands of the latest technology and consumer interests, it’s important for business owners to evolve as well. Luckily, IGTV is projected to be very successful, costs nothing, and is easy to navigate. The prolific types of content that can be shared can enhance engagement with your target audience in so many ways. The new age of video marketing has arrived.
Reviews- power of the people
How often have you had a craving for pizza, so you looked up a place online and were drawn in by the fancy website, alluring words, and photos... You were promised a pizza that matched the images online... fresh, oozing with the finest cheeses, and a sauce with the perfect balance of sweet and salty with an herbaceous finish. So you get in your car and drive there only to discover that it wasn’t what you thought it was. Anyone can market their brand and make their product look amazing, but how does a person really know where to go? Let’s dive into a very popular approach… customer reviews. Why are reviews important? Now more than ever, customers are turning to online reviews for validation before making decisions, whether it’s where they want to go or what they want to invest their time or money in. Typically written reviews act as free word of mouth marketing where the potential consumer thinks, “If they had a good experience, I probably will too” or “If they had a bad experience, I probably will too.” For these reasons, it is important to keep an eye on the reviews that may be coming through about your business. Common review sites:1. BBB.org2. Yelp3. Facebook4. Google5. TripAdvisor6. Foursquare7. Yellow Pages All of these sites should be monitored in attempts to manage your business’s reputation. A survey found that a total of 86% of consumers of all ages read reviews for local businesses. To break it down a little further, 80% of 18-34-year-olds have written a review, and 91% of 18-34-year-olds trust in the online reviews to make their decisions. The people in these age brackets are the most likely to be making big purchases and decisions, more likely to be repeat customers in different areas, and more likely to spread the word to their friends who are in the same boat. Therefore, having their trust is very important. It’s Not Always Unicorns and Rainbows Sometimes bad reviews can tarnish the relationship of trust with your target audience. While businesses appreciate the good reviews, they also need to prepare themselves for the negative ones too. In the same mentioned above, bad reviews can drive away 40% of customers who checked out a business online. Without proper management and handling of these poor reviews, it can really hurt a business. Don’t let that business be yours. Don’t Panic! There is a Way to Handle This We get it, you can’t please everyone all of the time. So, what should a company do when they get a bad review? Simple... Respond to it! It gives the opportunity for the company to redeem itself. For example, say someone complains publicly about your business. The company can respond to the review, explaining what happened truthfully and the consumer’s trust in your business can start to be rebuilt. This way, the upset customer will know that there was a disturbance to the normally well- functioning process, and your prospective clients can see your transparency. More importantly, they can see that you care enough to reach back out. Review Trackers states that 53% of customers think a response within one week of a review is appropriate, however, 63% say that they have never heard back. So, be that company that stands out! Offer your customers what other companies are not. Don’t Stop There No matter the review- good or bad, be sure to try and respond to all of them. It is very important when working on customer relationships to show gratitude when they compliment your business. With that being said, you can also encourage your customers to write good reviews in person or online. Two great spots for encouragement is when they receive their confirmation email or in-person when they are in your store at their end of purchase. If you know they are happy with your product and they tell you, ask them to spread the word! It doesn’t need to be anything too formal, just a simple, “Thank you so much! Please tell your friends or leave a review online!” Wrapping it Up If you’re in the business of any sort and you have customers, most likely they will end up reviewing your products and services. Be sure to check in on the popular sites to manage your reviews by responding to positive reviews with gratitude and the negative ones by trying your best to make things right. Contact us for some of our preferred methods and suggestions on how to manage large quantities of reviews. Never forget that your customers are the ones who make your business thrive and if you didn’t have them, you wouldn’t have anyone to sell your products and services to. Happy customer = happy company.
Benefits of Influencer Marketing:6 Important Things You Should Know
Influencer marketing is the outcome of what it means to be liked by many, to be famous, well-known, and followed. When a woman sees her favorite actress advertising a certain coat, she goes out and buys the exact one. When a man sees his favorite politician eating at a hole-in-the-wall restaurant, he has to go try it too. Then, the next thing you know, the coat sales have gone up and the restaurant is no longer a hole-in-the-wall. Every business needs a great marketing strategy and with all of the different methods out there it can start to feel a little overwhelming when deciding what your company's plan should be. In a way, influencer marketing allows the products and services to speak for themselves. Let’s explain in a little more detail why it is beneficial to implement this strategy into your current plan. 1. Fastest-Growing Online Tool Nobody likes pop-up ads. In fact, it has become more and more common that web surfers are starting to block pop-ups and avoid sites with too many advertisements altogether. For this reason, influencer marketing is on the rise. With this strategy, the target audience is already following the thought-leaders, so the likelihood of them going with a brand recommended by them versus a pop-up is much higher. 2. Ability to Reach a Large Audience These well-known figures can reach masses of people on several different platforms with the click of a button. This means that the audience is being reached quicker, thus is more motivated to look up what’s being promoted. This also means turnaround time for sales on a product or usage of services can be near instantaneous. As of 2018, studies show that 75% of the market are more likely to purchase products and services based on a recommendation from social media. The best part is that the guessing game is taken out of the equation. If you have chosen the right leader to advocate for your product or service, their following won’t have to question whether or not they are making the right choice in their decisions. This ensures that your target audience is being reached above and beyond what was already happening. 3. Credibility Using influencer marketing builds trust with the target market. Those of high clout are viewed as credible sources to their followers. Therefore, they trust in their recommendations for products and services. Their name has to back the product; Not to mention, the majority of the influencers in this space choose who they collaborate with very carefully. 4. Budget-Friendly and Great ROI Influencer marketing isn’t as expensive as you might think. Sure, mega-influencers charge more than micro-influencers… But to start, micro-influencers are all you really need. Micro-influencers can have up to ten-thousand followers, and charge anywhere from $137 to $258 per post. That’s a lot of views on products for only a couple hundred bucks! With those prices, the return on investment has high potential for your business. On average, companies using influencer marketing received $6.85 on every dollar spent. 5. Clever Addition to Content Strategy If the need to generate content arises and a company is out of ideas, they can just pull in the photos, social media posts, and/or interviews of those that are involving their brand and an influencer. Because their brand is involved already, they can use them on their marketing sites. This influencer-generated content is great for audiences to see. Consumers like to be in the know about what their favorite people are into, and as a company, it is beneficial for them to know these influencers are supportive of certain brands or missions. 6. Brand AwarenessInfluencers help showcase or start trends and movements. Through their work, they naturally promote brands. If a national or local celebrity is ahead of a trend, interest can be garnered in their use of a product or service related to the original trend. The brand of whatever product or service is being used is then quickly put in the spotlight as well. This creates a good amount of attention for both the brand and the influencer, a true win-win situation. Influencer marketing is a hot topic in the marketing industry. Be sure to research the influencer before pitching a collaborative idea to them, as you want to make sure they are actually interested in your business category. After that, you will be delighted to watch your company reap the benefits. Sometimes old sayings are true and in this case, “It pays to know people.”